GEO Consultant UK Generative Engine Optimization + SEO

GEO Visibility in AI answers and modern search experiences

Turn your website into a source that AI systems reference.

Generative search is changing how people discover brands. Instead of scrolling lists of links, users ask tools like ChatGPT, Google AI Overviews and Perplexity for direct answers.

I help businesses improve their AI answer visibility without sacrificing the foundations that make SEO work: technical clarity, topical authority, and content that solves real problems.

Request a GEO visibility review Read the GEO vs SEO FAQ
Entity-first content structure Schema and snippet-ready formatting Authority signals and citation readiness

What is GEO?

Generative Engine Optimization focuses on how modern AI-driven interfaces interpret, summarise and recommend information. GEO aims to increase the likelihood your brand is included when users ask for explanations, comparisons, shortlists or recommendations.

  • Inclusion in AI answers when people ask questions in your niche.
  • Citations where platforms show sources and references.
  • Entity clarity so your brand is understood consistently across the web.
  • Answer-shaped content that makes it easy to summarise accurately.

How GEO complements SEO

SEO still powers discovery. GEO builds on it. When your site is fast, crawlable, and authoritative, it is easier for both traditional search engines and generative systems to trust your content.

  • Technical SEO keeps content accessible and interpretable.
  • Topical authority improves credibility for both humans and machines.
  • Internal linking helps systems connect concepts and entities.
  • Structured data supports richer results and clearer context.

An approach built for modern search behaviour

People increasingly start with questions, not keywords. Your content needs to work as a reference source, not just a landing page. A solid GEO programme typically focuses on three layers:

  • Clarity: clean page structure, explicit definitions, and unambiguous service descriptions.
  • Coverage: topic clusters that answer the real questions customers ask before buying.
  • Credibility: proof, consistency, and signals that reduce uncertainty for both users and systems.

If you want a practical starting point: pick 10 high-intent questions your customers ask and publish the best answers on the internet, using a structure that is easy to cite and hard to misunderstand.

FAQ: GEO and SEO

Short, direct answers with the same wording reflected in the FAQ structured data above.

What is Generative Engine Optimization (GEO)?

GEO is the practice of improving how a brand and its content are understood, trusted, and referenced by AI systems that generate answers. The goal is inclusion and citations in AI responses, while keeping SEO fundamentals strong.

Is GEO replacing SEO?

GEO is not a replacement. It builds on SEO foundations like crawlability, content quality, structured data, and authority signals. GEO adds tactics that improve answer visibility across AI interfaces.

How do AI answers decide what to cite?

AI systems tend to favour sources that are clear, consistent, and authoritative. Well-structured pages, strong topical focus, trustworthy mentions across the web, and content that answers questions directly all increase the likelihood of being referenced.

What deliverables are typical in a GEO engagement?

Typical outputs include entity and brand clarity improvements, content restructuring into answer-friendly formats, schema recommendations, topical authority plans, internal linking maps, and a measurement framework for citations, visibility, and search performance.

What types of businesses benefit most from GEO?

Service providers, SaaS, e-commerce, and local businesses often benefit quickly, especially where customers ask AI tools for comparisons, recommendations, and shortlists.

Can GEO guarantee inclusion in AI answers?

No. AI systems vary by platform, query, user context, and freshness. GEO improves the probability of being referenced by increasing clarity, credibility, and coverage in ways these systems tend to reward.

Work with me

If you want to know how visible your brand is inside AI answers, start with a focused review. I will typically look at brand/entity clarity, content structure, snippet readiness, and the gaps that stop your pages being referenced.

Replace the placeholder contact method below with your preferred setup (email link, AMP form endpoint, Calendly page, etc.). The page is valid AMP as-is.

Quick enquiry

Prefer email? Use: hello@geo-consultant.co.uk